You control which audiences you reach with SEO based on the keywords you use in your content. When you release a television commercial or pay for product placement, you have no control over who that ad reaches. Especially for local businesses, targeting your ideal customer is a must. SEO is also very targeted, unlike traditional marketing, SEO uses keywords to target your ideal customers. Make the best first impression you can with SEO. On search engines, the first impression you give a consumer is based on what they see from your website. As more consumers click on your site, you increase brand awareness and build a reputation. But how does SEO get these results? Results come from a combination of things. Rather than paying for broad marketing, or even pay per click marketing, optimize your website to attract users naturally. SEO is a process that naturally boosts your conversion and sales. Before we even get into pricing, let`s review why SEO is so important.
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